top of page

A Slice of History: Luca Ferone Exported from Trento to New Farm

Get to know Luca Ferone ∼ Born: Trento, Italia ∼ Lives: Brisbane, Australia

The story of Luca Ferone (Co-founder of Pizzantica) starts in the north of Italy: Trento, Italia. Growing up, Ferone was an aficionado for food, who truly enjoyed nothing more than grocery shopping and cooking with his dear mother, Nadia.

(left: Trento centre: Luca Ferone right: New Farm)

In Italy, Luca worked in a number of jobs - a surveyor, in various hospitality roles and as a Lifesaver at the various lakes in the region. Unbeknown to many, Ferone has actually saved a couple of lives in his short span as a Lifesaver!

Due to the poor economic climate (and no more lives to save), Ferone's ambitions and inquisitive personality saw him leave the charming town of Trento in search of a new beginning. Ferone landed himself in the Sunshine State and it wasn't long before Luca made it his goal to remain in Australia.

Ferone's passion for food continued to grow as he trained and worked as a Pizza Chef in a popular Brisbane Italian restaurant for about four years.

At around age 30, Ferone had a dream. He wanted to share an authentic slice [pun intended] of his passion and heritage with the people of Brisbane. It was Ferone's appreciation for vintage vehicles that saw him fantasise about mounting a pizza oven on the back of a classic 1978 Volkswagen Kombi.

Without much business experience nor legal know how, Ferone sought help and advice from those in his inner circles. At which point, Renzo [a friend from a local futsal team] put Ferone in touch with Michelangelo [an engineer], who played a key role in orchestrating and assisting Ferone with the development of the Pizza Kombi and Pizzantica.

(left: Michelangelo & Luca centre: Luca & The Pizza Kombi right: catering at Redbull)

In 2013, Pizzantica was born by Luca & Michelangelo. Seven years later, Pizzantica is firing up their ovens all over the Great South East. With raving reviews and authentic pizza at a reasonable price, why not enquire about having the Pizza Kombi at your next event


We fired some question off to Luca - see the responses below:

Your Team?

Inter Milan!

Favourite food?

Of course pizza, I would eat pizza for breakfast lunch and dinner! My favourite pizza is the 'salsiccia e cipolle' with extra rocket on top. You should try it! My favourite pasta is the carbonara (the traditional one from Rome).

Who inspires you and why?

My mum, Nadia! When I was little I would love grocery shopping and helping her cook.

Where is your favourite place?

I have a couple; Stradbroke Island; Melbourne; and Sicily.

What is your favourite movie?

Spy Game with Robert Redford and Brad Pitt.

Who would you like to swap places with for a day?

An aircraft pilot.

What is something that most people don’t know about you?

I’m actually really shy.

Which three people, living or dead, would you like to invite to Pizzantica New Farm to have dinner with you?

Sophia Loren (an Italian actress), Franco Pepe (the master pizzaiolo) and Pavarotti (Italian opera tenor).

What do you enjoy most about working at Pizzantica?

Doing something I love everyday and seeing our customers enjoy themselves!

What is the biggest lesson that you have learned from operating your own business?

That there always needs to be a plan in place.

527 views0 comments

Recent Posts

See All


bottom of page